WebCEO

Shopify agency for Singapore brands · since 2003

Every sale, every outlet, in sync.

Shopify experts for Singapore retailers, with a team in Petaling Jaya and Penang. We build your store, set up Shopify POS and mall GTO reporting, connect Xero, your ERP and warehouse, and support it all after launch.

Outlets send every sale into Shopify, which feeds the mall, your warehouse and your ERP

A shopping mall atrium after closing, shop lights still on across four levels

Level G · 10:42 pm

After closing, every sale still has to reach four systems

  1. The shutters are down. The day isn't done.

    Every outlet still has a day of sales to account for.

  2. Each sale has to reach four systems.

    The store, its stock, the mall's GTO portal and the back office.

  3. We connect them so it happens on its own.

    Not by hand after closing. Not in a spreadsheet the next morning.

01 · The problem with growth

Every new outlet adds a system. Most retailers hold them together with spreadsheets and late nights.

  • A POS and card reader at every counter
  • A daily sales file for every mall
  • Stock split across outlets and the warehouse
  • Xero or an ERP that needs it all by morning
Before and after connecting systems through Shopify
SystemBeforeAfter
Online storestock counted twiceone inventory
POSclosed by handsame back office
Mall GTO portaluploaded daily by staffsubmitted automatically
Warehouse / 3PLstock sent by spreadsheetstock synced
ERP / accountingre-keyed overnightsynced on schedule
Illustration of a typical multi-outlet setup, not a specific client.
A boutique checkout counter: a tablet register, a card terminal, a customer paying by phone and a receipt printing

14:02 · Outlet 07

It starts with one tap at the counter.

02 · Follow one sale

One sale at the counter touches four systems. We connect all of them.

YOUR BRAND

OUTLET 07 · LEVEL 2 · MALL

LINEN SHIRT 1×S$ 189.00
CANVAS TOTE 1×S$ 59.00

TOTALS$ 248.00
PAID · CARD14:02
  • ✓ SALE RECORDED
  • ✓ STOCK SYNCED
  • ✓ GTO SUBMITTED
  • ✓ POSTED TO ERP

Illustrative sale. The systems are the ones WebCEO implements; the data is not from a client.

  1. 14:02

    Sale at the counter

    Shopify POS takes the card payment on a Shopify card reader at a mall outlet and records the sale against that location and the customer's profile.

    Shopify POS →
  2. 14:02

    Stock moves everywhere

    Inventory drops at that outlet. The online store and every other location see the new count without a stock-take.

    Multi-location inventory →
  3. End of day

    Mall gets its sales file

    The day's sales are formatted to the mall's specification and submitted to its GTO system automatically. In Singapore the app supports JEM and 313@somerset.

    Mall GTO app →
  4. Overnight

    Back office catches up

    Orders, payouts and stock movements reach Xero, your ERP or your warehouse system through an integration, not a spreadsheet.

    Custom integrations →

04 · Built in-house

Mall GTO for JEM and 313@somerset, from our own app.

WebCEO's GTO app on the Shopify App Store sends each outlet's daily Shopify POS sales to the mall's GTO system, including JEM and 313@somerset in Singapore. It is live and maintained by the team that would build your store.

GTO Malaysia & Singapore

Daily sales from Shopify POS, submitted to each mall's GTO system in the format it requires.

  • From USD 15/month
  • Free trial available
  • 2 Singapore malls (JEM, 313@somerset) and 23 Malaysian malls listed
A shopping mall lit up at night
GTO app: connected mall locations and scheduled submission jobs
GTO app: daily net sales history sent for a location

05 · The work

Live Shopify stores from our clients.

All clients →

Live client storefronts on Shopify, captured October 2026. WebCEO's scope differs per client.

Building websites since
2003
Websites deliveredcompany records
1,000+
Mall GTO app we built and runShopify App Store
1
Malls and mall groups on our GTO listMalaysia and Singapore, including JEM and 313@somerset
25

Brands we've worked with

  • Tealive
  • Getha
  • Christy Ng
  • Larney
  • Himalaya
  • Puras
  • Shero
  • Avenys
  • Kree
  • Clubman Pinaud
  • TudungPeople
  • Wanderlust + Co
  • Petit Parc
  • 3Q
  • Bamboo Green Florist
  • Doublewoot
  • Mossery
  • Maus Natural Latex
  • The Tapping Tapir
  • Batik Boutique
  • Bayu Somerset
  • Bettar Play
  • Locka
  • Stealplug

06 · Insights

Field notes for Shopify merchants in Singapore.

All insights →

07 · Start here

Pick the conversation you need.

Each route goes to the people who do that work. Setup packages from SGD 1,000, quoted in SGD. GTO app: from USD 15/month.